June 8, 2010
The Shops at Mauna Lani Launches Official Channel on Twitter
Microblog offers real-time specials, center news and community interaction
Kohala Coast, Hawai'i - The Shops at Mauna Lani today announced the official launch of its presence on the social networking site Twitter. The center's handle is @TheShops and its feed can be accessed via the official Twitter website (http://twitter.com/TheShops).
The center's ownership said it tapped the 2.0 technology to share real-time insight, broadcast merchant specials and interact with the community in the new media sphere.
"For years it's been very important for us to 'talk story' with our neighbors and guests, get their feedback and share the latest news about our family of merchants," said Bill Borkan, owner of The Shops at Mauna Lani. "Our Twitter presence is really just an evolution of that, a new method for continuing a v ery traditional conversation."
The center's new media efforts are coordinated by marketing, advertising and public relations firm Gilbert & Associates (@gilbertads).
About The Shops at Mauna Lani
The Shops at Mauna Lani is the premier destination on the Kohala Coast for live island music, world-class shopping and fine dining. Restaurants include Tommy Bahama's Bar & Restaurant and , Ruth's Chris Steak House and Monstera. The Shops is also home to Hawaii's most distinct art galleries, including Third Dimension Gallery and Lahaina Galleries, as well as popular merchants such as Oasis Lifestyle and Foodland Farms gourmet market.
For more information call (808) 885-9501 or follow on Twitter (@TheShops).